Project Overview & Goal
This project entails the redesign of the website for the Chinese biotechnology company, 'LisenID' (Lisen Imprinting Diagnostics Co. Ltd.), which specializes in molecular pathology diagnosis and was founded in Delaware, USA.
The website requires an updated appearance and improved navigation and organization to create a modern, effective design that enhances user experience and helps achieve their business goals. Additionally, the client would like to include a Chinese version.
Competitor Analysis & Recap
An analysis was carried out of several websites of competing companies working in the field of bio services. Most sites are consistent and have a modern design. There is comprehensive information about the company's history, staff, and services.
Taking into account the results of a competitor's market research, we concluded that a consistent website with a recognizable minimalist design is needed. Concise content and a clear user flow are designed to help the user find the necessary information provided by the company. Redesigning the old version of the site will include not only changing the visual design but also implementing user-friendly scenarios.
Previous Website
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Outdated design that does not appeal to modern users.
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The old design used fonts and overall layouts that made it look unattractive and unprofessional.
Typography & Colors
UI Kit
Catamaran Font
Minimal, geometric, friendly
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Icons Refine
Web Design
